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Sony Rolly...

Here's the latest sci-fi inspired gadget from Sony, they've called it The Rolly?
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it's a new digital audio player, shaped like an egg with internal speakers that flip out. Taking some of that there technology used to develop the discontinued Sony robot dog Aibo, The Rolly can be programmed (using Sony's Motion Editor) to spin in pre-sequenced rhythms along with the music playing through its speakers. Rolly knows which side of its surface is facing up at all times. Check out the amazing ad here...
http://www.youtube.com/watch?v=P9_zMUe71TE
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