Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Including some truly inventive and funny packaging design for the hot dog containers.
Tons of signage of all over, collectible Slurpee cups (and Domo's own custom flavor, Fuji Frost), character straws and coffee cups. There's even Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven's consumers "love crazy Japanese shit."
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