Action Man 4040 project


To celebrate 40 years of the classic Action Man toy, the company invited 40 of the worlds top graphic artists/creative companies to re design the legendary Action figure and give their own interpretation.

Artists such as Michael Lau, Pete Fowler, Kid Robot and Hunting Lodges very own Mark James were instructed to do whatever the wanted to the Toy and the results were auctioned at a later date.

Here you can see Mark James' (HL) interpretation of the figure.
Not sure if it is exactly what the company were looking for but in today's militarist world it was one of the most relevant pieces and it achieved one of the highest bids at auction.

Good Work.