You might have seen these in the news over the last few weeks. It's, apparently, the latest craze in Japan. (they say that about everything though, personally my theory is, if it isn't selling in Japan, ship it over as the new craze!) Anyway, this virtual bubble wrap machine replicates the sensation of popping bubble wrap. Puchipuchi in Japanese is the sound of a little pop as well as the name for bubble wrap, so the toy basically named itself! Designed to mimic both the sound and feeling of popping little plastic bubbles, PuchiPuchi can be carried around as a key chain for popping. Their slogan “Anytime, anywhere, forever…you can puchipuchi” basically says it all. We got our hands on one last week from London, although it's a great gadget, sadly it's just not as satisfying as popping bubble wrap itself.