Beep Mug

Beep Mug by Colin O Dowd
Everyday we come into contact with bar codes. They're everywhere. But despite all their practical benefits bar codes are rarely appreciated for their aesthetic value and are often overlooked by a designer when designing his or her product and packaging. They are an afterthought. Beep mug aims to change that. By stretching the bar code and wrapping it around the mug the bar code becomes the mugs decoration and packaging. It has a visual and a functional purpose. It ends the need for additional labelling - making for a beautiful mug that is not burdened with non-essentials, allowing the customer to scan n' go.
Available here.